Icelandair, our voice to the world

Icelandair´s campaign in the UK these days has posters that read: "Dirty weekend... only in Iceland" (w. pictures of Icelandic women in bikinis in the blue lagoon), "One night stand in Reykjavík", and the latest "free dip in every trip" (picture of a stewardess up to her crotch in the blue lagoon serving champagne to a man in a swimsuit).

What do you people think when you read this? I think Icelandair is telling british men to come to Iceland and have a quick "dip" or "one night stand" with the "cheap" Icelandic women. Or am I just illiterate to the deeper meaning of the english language, as Icelandair´s spokesmen have told me?